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Post-crisis Change of Financial Groups in Business Model (2): Europe

2011-04-13SEO, Young-Mi

목차
요약
This report aims at looking into how the leading European financial groups
of BNP Paribas, HSBC, Santander, Royal Bank of Scotland, Deutsche Bank,
and UBS changed their strategies in the post-crisis era.

There were significant changes in their positions amid continued structural
changes of the financial sector in Europe.
l Having pursued an aggressive growth strategy, the European financial sector was
hit hard by the sub-prime crisis and the following budget crisis throughout the
South Europe, which fueled industrial reorganization to continue.
l While large-scale banks were nationalized, some financial groups sought mergers
and acquisitions as a way out. BNP Paribas and Barclays, in particular, achieved
remarkable growth to list their names among global top ten financial groups.

In the post-crisis era, BNP Paribas, Santander, and Deutsche Bank placed
a high emphasis on growing their business by way of M&A as a way to
solidify their leading status on the global stage.
l (M&A) Other than those who are undergoing restructuring, BNP Paribas, Santander,
and Deutsche Bank have concentrated on expanding retail base primarily in Europe
and enhancing their market power in emerging economies, while driving growth
strategy with aggressive M&Q projects.
l (Business Structure) By company, BNP Paribas maintains a balanced profit structure
by expanding all businesses; HSBC and Deutsche Bank seek diversification to reinforce
their weaker business; and Santander sticks to its strategy to specialize
in retail financing.
l (Global Business) Major financial groups have continued the efforts to make inroads
into emerging markets in Asia and Latin America to create new growth engines,
as well as to consolidate global network after the financial crisis. Notably, Santander
and UBS have been aggressive to raise their market power in the US.
l (Reorganization) RBS, UBS and HSBC, having suffered significant loss during the
crisis, are selling off non-core assets to reorganize their business, while BNP Paribas
pushes globalization and customer-centered business model.